Cocacola the cocacola company touches the worlds consumers like almost no other business. A modern supply chain for a classic beverage when it comes to the worlds most powerful brands, cocacola is still number one. Supply chain plays a central role at cocacola hbc, ensuring that, in all processes, the company minimises its environmental impact and ensure sustainability throughout the value chain. Coca cola has managed a very large supply chain which consists of tens of thousands of farmers and suppliers. Valuechain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business.
A sustainable supply chain starts with sourcing raw materials, which in the case of coca cola includes agroproducts e. However, in recent decades the company has had difficulty meeting its financial objectives and has been associated with a number of ethical crises. Our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. The firm applies the philosophy of customer driven supply chain management. You can be watching tv and see cocacola, and you can know that the president drinks coke. Aug 12, 2015 value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business.
A sustainable supply chain starts with sourcing raw materials, which in the case of cocacola includes agroproducts e. To accomplish this broad objective, following specific objectives have been covered. Cocacolas logistics team consists of more than 100 people who ensure the safe journey of each bottle from factory to fridge. Name id intake rizwan mahbub khan 122101051 30th tanvin sultana ritu 11122101487 27th farjana firoj 09102101032 21st submitted to. Products of the the cocacola company available in greece are cocacola, cocacola light, cocacola zero, cocacola zero ca. How cocacola has built sustainability into its supply chain. Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right customer base along with the appropriate price and quantity to satisfy demand. How does coca colas supply chain management adapt around.
The value chain is the sum of the total activities that are needed, by a firm to produce a product from the conception stage, to the end use and beyond. May 31, 2017 coca cola supply chain divided as parts for good supply chain. To achieve this, we focus our efforts on keeping our people engaged, excelling in sustainability, reducing our costs and building bestinclass customer service and responsiveness. The objective of this research is to analyze the supply chain of the coca coal company and determine whether there are nay deficiencies in the system as implemented. These business partners provide its system with raw material including ingredients, packaging and machinery as well as goods and services. As such, cocacola is known for employing some of the most stateoftheart supply chain management techniques and innovative technologies in the food and beverage. Building a climateresilient value chain the cocacola company partnered with bsr to examine what climate risk and resilience might mean for its value chain. It can affect agricultural production as well as quality and safety of the end product. As one of the most valuable brand names worldwide, cocacola has generally excelled as a business over its long history. The cocacola company is selected for this project because it has one of the largest supply chain systems in the world. Focus on metrics to drive profit consistency and metric consistency across the supply chain. Manufacturing beer, soft drinks, isotonic beverages, and several others, inbev competes in nearly all categories, against such prominent firms as. Supply chain 57 downloads 12 pages 2,777 words add in library click this icon and make it bookmark in your library to refer it later.
Fundamental to cocacolas success in the united states and around the world has been innovation. Cocacola refreshments is working to complete a connected supply chain ecosystem for cocacola freestyle through automated rapid replenishment of the dispensers. The map reflects over 90% of the cocacola companys supply volume for 12 of its top agricultural ingredients. For example, it uses 3d printing to manufacture bottles and cans for its drinks. When a company decides to split and locates in different places each stage, we are in front of a global value chain. May 18, 2020 coca cola is also investing a lot in csr and sustainability and developing a sustainable supply chain and manufacturing network. Coca cola and supply chain quotes whats great about this country is that america started the tradition where the richest consumers buy essentially the same things as the poorest. Things go better with cokes supply chain supply and. How does coca cola support the farming communities at the base of its supply chain. These include some of our suppliers of ingredients. Align supply chain strategies with corporate objectives. Iso 9001 quality, iso 14001 environment and ohsas 18001 health and safety.
We aim to ensure our suppliers respect our code of conduct. Adm 3302 coca cola supply chain natalie soucy gavin smith akouete yannick karl c. Omor faruk ansari lecturer department of marketing bangladesh university of business. Coca cola supply chain divided as parts for good supply chain.
To accomplish this broad objective, following specific objectives. The iconic beverage maker, which has dominated the global soft drink market. Project on supply chain management of coca cola pdf. This paper discusses coca colas supply chain changes throughout its life cycle from traditional mass. As one of the most valuable brand names worldwide, coca cola has generally excelled as a business over its long history. The cocacola company is a beverage retailer, manufacturer and marketer of. Nov 04, 2016 water supply scarcity is a major concern for cocacola management as climate change progresses. Cocacola supply chain management success story supply. We also have a duty to respect and protect the human rights of everyone working across our supply chain.
Supply chain maturity assessment of coca cola ghana ltd. He has led new developments in the cocacola supply chain around the globe, from bottler consolidation in north america in the 1980s, to procurement and supply chain strategies in argentina in the 90s. The cocacola company struggles with ethical crises. The iconic beverage maker, which has dominated the global soft drink market for more than a century, continued its 12year reign at the top in 2011, according to interbrands latest global rankings. The coca cola company is selected for this project because it has one of the largest supply chain systems in the world. Abdus sobhan joardar malku martin sangma syed raihan monjur kazi md. Manufacturing global reveals 14 key facts about cocacolas supply chain. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Respect for human rights is a fundamental value of the cocacola company. Things go better with cokes supply chain supply and demand. The new wave brought another trend in terms of building supply chain.
Cce is responsible for manufacturing and distributing a wide range of soft drinks under the cocacola umbrella from coke itself to fanta, juices, water, sports and energy. With our large number of brands, employees, and communities, there is always a new story at the coca cola company. Coca cola value chain analysis researchmethodology. Beyond the direct effects to the product, cocacola can be threatened by social attitudes towards the companys enormous water consumption. Coca cola refreshments is working to complete a connected supply chain ecosystem for coca cola freestyle through automated rapid replenishment of the dispensers. Buffington, a 34year veteran with the cocacola company, has been involved in a variety of strategies for growth and operations excellence.
Weve made a joint commitment with the cocacola company to ensure that 100% of our main agricultural ingredients and raw materials are sourced sustainably by 2020. Cocacola innovation sparks supply chain revolution case. Investing in socially beneficial projects has proved beneficial for the company and has strengthened its image in the market. In 2016, the cocacola company developed a public agricultural ingredients sourcing map, to promote improved sustainable agriculture practices across cocacolas supply chain. We reckon that you would be hard pushed to walk into any supermarket, grocer or retail outlet without finding one. Sep 02, 2011 align supply chain strategies with corporate objectives. Supports continuous improvement with an endtoend view of performance and rootcause analysis. Our mission is to become the leading supply chain function in our industry in terms of customer service and cost efficiency.
Jun 03, 2017 report on supply chain management of coca cola. The activity of the cocacola company in greece 64 employees the impact of our value chain in greece the methodology of the study. Manufacturing beer, soft drinks, isotonic beverages, and several others, inbev competes in nearly all categories. To identify and analyze the supply chain management process, supply chain network and risk management of coca cola company bangladesh in the area on beverage industry. Presentation on supply chain management of cocacola. Inbev operates in the consumer packaged goods industry, in a segment called beverages. Respect for human rights is a fundamental value of the coca cola company. Supply chain overview cocacola hbc ireland and northern. The figure below illustrates the essence of value chain analysis. Doc operations and supply chain management cocacola. Our aim is to help increase the enjoyment of human rights within. Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right. The cocacola company 2017 human rights policy english. Coca cola the evolution of supply chain management.
The cocacola system is one of the major examples of global value chain. What is the maturity level of the supply chain of coca cola ghana. International academic journal of procurement and supply chain. The analysis process requires the application of different theories that include the. Supply chain plays a central role at coca cola hbc, ensuring that, in all processes, the company minimises its environmental impact and ensure sustainability throughout the value chain. Specific objectives to explain the existing scenario of coca cola company in bangladesh to enhance our knowledge and skills. At this local level, sustainability encompasses not only environmental but also social aspects.
Cocacola is one of the most renowned and powerful brands of the world, but its power doesnt only come from its brand which, undoubtedly, is its primary asset but the way its logistics and supply. As the director of supply chain and purchasing for coca cola the strategy statement prepared from the perspective of which will be implemented after the exit of the project partners of haiti hope, to retain and improve the procurement of high quality mangoes like the fransique and for making sure that there is a growing supply of the fruit to. Pdf this chapter discusses basic supply chain and operations strategies. By processing the data received each night, the company can calculate and create replenishment orders for any machine that requires it, then automatically process the orders and send. With 553,497 million litres of product sold, we meet the needs of millions of consumers in greece. Water is the main ingredient for all products manufactured by coca cola company and the company occasionally faces.
P a g e ii report on supply chain management of coca cola submitted by. According to investipedia, supply chain management scm is the active streamlining of a business supplyside activities to maximize customer value and gain a competitive advantage in the. How cocacola is shaking up its supply chain due to the vast nature of its operations and product lines spread throughout the world, the companys supply chain needs to be robust. Supply chain of coca cola company linkedin slideshare. Pdf operations and supply chain strategy researchgate. Cola hbc requires tier 1 suppliers to gain certification to the following standards. Supply chain overview our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. Water supply scarcity is a major concern for cocacola management as climate change progresses.98 1089 698 412 1309 558 1424 1569 1399 1228 463 367 763 956 660 543 401 16 461 1529 1388 1139 446 1395 418 106 495 306 517 337 1339 1058